Highlights
- Professional skills
- The online course boom has provided a lucrative opportunity for influencers.
- Personal development areas like self-confidence, gut health, and equitable household labor.
In recent years, there has been a boom in online courses. With influencers cashing in on the opportunity to teach others valuable skills and knowledge. One prime example is 30-year-old Kat Norton, also known as “Miss Excel,”. Who gained viral fame on TikTok for her high-energy dances combined with hacks for navigating Microsoft Excel. Norton quickly turned her expertise into a lucrative online course, the Accelerator Course, which has generated massive success and income for her.
Influencers and online courses
Norton’s story is just one of many examples of influencers leveraging their expertise to create and sell online courses. These courses cover a wide range of topics, from professional skills like Microsoft Office, email marketing, and tech job hunting. To personal development areas like self-confidence, gut health, and equitable household labor. Hosted on platforms like Teachable or Kajabi, these can range in price from a few hundred dollars to thousands and can be completed at the student’s own pace.
What sets these online courses apart is that they are completely independent and self-paced. The coursework, including videos, worksheets, and content, is pre-made and pre-recorded. Allowing instructors to earn money from new students joining the course at any time. This means that with a relatively short investment of time and effort upfront, influencers can potentially earn passive income for years to come.
The success story
The success of these courses on digital platforms are largely driven by the trust that influencers have built with their audiences. Along with many influencers have already established themselves as experts or authorities in their respective fields. Through their social media presence, blogs, or other platforms. They have gained the trust and loyalty of their followers, who are eager to learn from them. And are willing to invest in their courses to gain valuable knowledge and skills.
Moreover, the COVID-19 pandemic has further fueled the demand for online courses. With many people working from home and considering career changes. Online courses have become a convenient and accessible way to upskill. Or learn new things without leaving the comfort of their homes. This has created a lucrative opportunity for influencers who can capitalize on their expertise and offer online courses that cater to the changing needs of their audiences.
However, it’s worth noting that not all online courses are created equal. And not all influencers are qualified or experienced enough to be effective teachers. As the online course market becomes increasingly saturated, it’s important for consumers to do their due diligence and carefully research the credibility and qualifications of the influencers offering these courses. It’s also essential for influencers to create quality content and provide value to their students to maintain their reputation and ensure long-term success.
The boom of online courses
The online course boom has provided a lucrative opportunity for influencers. To monetize their expertise and offer valuable knowledge and skills to their audiences. By leveraging their trust and authority, influencers like Kat Norton, and “And Miss Excel,” have turned their passions into profitable online courses. However, it’s important for both online influential people and consumers to approach this market with discernment, ensuring that the courses offered are reputable and provide real value. With the right approach, online courses can be a win-win for both influencers and students, leading to success for all parties involved.
