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How Haldiram Became a Favourite Snack Brand in India


Haldiram’s has become a global phenomenon. Those same delicious treats you enjoy at home are now satisfying cravings in Indian households around the world! It’s a true rags-to-riches story, fueled by vision, hard work, and of course, irresistible snacks.

From its humble beginnings in 1937 as a Namkeen shop, Haldiram has grown to become India’s largest snack and convenience food company. The brand started with a single, highly demanded snack, Bikaneri Bhujia, which paved the way for its nationwide recognition. Today, Haldiram’s products are sold in over 80 countries, a remarkable feat for a business that began as a small shop in Bikaner, Rajasthan.

An 11-Year-Old Boy's Dream is Now a 300+ Billion Dollar Company

In 1919, an 11-year-old boy named Haldiram showed a unique dedication to his family’s namkeen shop. Unlike other children his age, he didn’t attend school.

Instead, he chose to assist his father in running the shop, which primarily sold Bhujia.

From a young age, Haldiram was determined to expand the business. His hard work and consistency laid the foundation for what would eventually become a multi-billion-dollar enterprise.
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Compromising with the Taste and Business

Bhujia was already a popular snack, but Haldiram’s version made it exceptional. His innovative approach to making Bhujia set his product apart from others in the market. Haldiram’s Bhujia had a unique taste that the people of Bikaner had never experienced before, establishing the brand as a household name in the region.

Secret Changes Made by Haldiram Loved by People Till Now

Haldiram’s success can be attributed to a few key changes he made to the traditional Bhujia recipe.

He chose moth beans over gram flour, which gave the Bhujia an extra crispiness that was highly appreciated by consumers. Despite selling his Bhujia at a premium price of 5 paise per kilogram, while others sold it for 2 paise, customers were willing to pay for the superior quality.

Additionally, Haldiram was a pioneer in branding, naming his product Donger Sev after Bikaner’s king, which added a touch of prestige and recognition even before modern branding concepts were widely known.

Grandson's Contribution: Shiv Kishan Agarwal in 1960

In 1960, Shiv Kishan Agarwal, Haldiram’s grandson, made significant contributions to the business. He expanded the brand’s reach by introducing credible sweets to Nagpur, a city that was struggling to find quality confections.

By bringing sweets from Bikaner and Kolkata to Nagpur, he won the hearts of the local people, further solidifying Haldiram’s reputation for quality and taste.

Manohar Lala Agarwal: How He Developed the Brand in 1973

Manohar Lala Agarwal played a crucial role in the development of the Haldiram brand in 1973. He understood the importance of product packaging and its impact on consumer perception.

By focusing on innovative and attractive packaging, he demonstrated to the world how powerful packaging could be in marketing and branding.
His efforts significantly contributed to Haldiram’s growth and success.

Haldiram’s journey from a small namkeen shop to a global snack brand is a remarkable story of innovation, dedication, and strategic growth.

The brand’s ability to adapt and innovate while staying true to its roots has made it a favorite among millions of consumers. Through the visionary efforts of Haldiram and the subsequent generations, the brand has not only sustained its legacy but also set a benchmark in the snack food industry

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